What Is Project Emet?
Project Emet (“Truth” in Hebrew) is a bold initiative to confront antisemitism at its source — not through defensive arguments or public debates, but through real-time engagement and intelligence gathering.
Rather than ignore hate or respond emotionally, our analysts step directly into the fire — holding conversations with antisemites online to extract patterns, test counter-narratives, and identify propaganda networks. We are not here to convince everyone. We are here to gain advantage.
This is not a peace project. It’s a strategy project.
Why It Matters
Most antisemitism research is passive: abstract surveys, sanitized data, and vague conclusions. Project Emet offers something different — live, human insight from the digital front lines of hate.
We:
- Identify which antisemitic claims are gaining traction — and why
- Track how conspiracies evolve and spread
- Map typologies of hate (religious, political, racial, etc.)
- Test engagement strategies: empathy, facts, scripture, history
- Extract insights from every response — even the hostile ones
This is real-time threat assessment. And it’s working.
Real Outcomes: Case Study
After posting content calling out the individuals behind Kanye West’s “Heil Hitler” stunt, one of our platforms was flooded with hate. We didn’t delete the comments — we engaged.
In just 48 hours:
We identified a new antisemitic propaganda site.
We received multiple messages where perspectives shifted.
We logged the emotional and rhetorical responses to different reply styles.
Some minds changed. Most didn’t. But every interaction gave us intelligence. And that’s the win.
Tactical Framework: CHII (Counter-Hate Intelligence Initiative)
A. Engagement Unit
- Trained analysts interact with antisemites across major platforms
- Dialogue is tagged, anonymized, and archived
B. Typology & Narrative Mapping
- Identify dominant tropes (e.g., Talmud lies, Rothschild conspiracies, blood libel)
- Map hate by source, platform, and tone
C. Intervention Testing
Measure results: change, neutral, escalation, rejection
Test empathy, history, religious texts, voice notes
D. Strategic Reports
- Quarterly briefings on what worked, what failed, and what’s new
- Share with educators, orgs, researchers, and platforms
E. Empowerment & Training
- Teach others how to engage strategically and safely
- Workshops for Jewish students, educators, and allies
F. Future Tech
AI-assisted hate detection and real-time counter-messaging tools
Who This Helps
- Security Orgs: Real-time threat landscape
- Jewish Orgs: Field-tested engagement playbooks
- Educators: Deeper understanding of hate’s roots
- Tech Companies: Early detection of dangerous trends
- The Jewish Community: Empowerment tools, not just warnings
Even if 99% of antisemites are unreachable — 1% still matters. That’s hundreds of thousands of minds.
Want to Learn More?
Project Emet is currently seeking:
- Donors & investors who believe in strategic Jewish defense
- Volunteers & warriors to join our engagement and training teams
- Educators & allies who want to share our findings
👉 Request our PDF briefing or book a call to learn more. Contact us:
Together, we don’t just respond to hate — we outthink it.
This is Project Emet.